The Centre for Policy Research (CPR) and the Trivedi Centre for Political Data (TCPD), Ashoka University invite you to a virtual panel discussion on Political Consultants and Datafication of India’s Election Campaigns
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Since 2014, there has been a meteoric rise of political consultants, both numerically as well as in their significance. This marks a shift in the nature of political campaigns in India which have become increasingly professionalised and datafied. In part, it has to do with the changing contours of political communication and the penetration of social media, while others are a result of political parties outsourcing their campaign strategies. In such a setting, professional consultants and their methods have become a key tool for political mobilisation. This has also led to a greater spread of misinformation via the internet (especially social media platforms) and attempts to influence voting behaviour through targeted political ads beyond our imagination. The panel will take a broad view on these changes shaping election campaigns and their implications for Indian democracy.